Business communication, (in English), 3 ECTS credits вторник 09.00 - 12.00, четверг 09.00-12.00

http://files.skoltech.ru/data/edu/syllabuses/2022/...

Business Communication is an intensive hand on, practical course, designed to provide Skoltech students with the set of skills needed to effectively communicate with others – their classmates, working teams, professors and any audiences inside and outside of Skoltech.

The course learning outcomes correspond directly with the Group 3 of Skoltech learning outcomes – "Relating to Others –Communication and Collaboration". The course will show students the secrets and technologies to becoming confident when speaking in public – developing the skills they will be able to use throughout their career and their life. In a highly interactive, informative and

supportive manner through in-class activities, games and simulations the course will enable students to:

-Speak with confidence and overcome their nervousness;

-Establish rapport with any audience;

-Present their message in a clear, concise, and engaging manner;

-Successfully manage impression they make onto audience;

-Create—and repurpose—presentations quickly and efficiently;

-Make successful and memorable pitch;

-Sharpen the story they want to tell;

-Use confidently body language and movement, strengthening their speech;

-Respond to questions and comments without getting flustered;

-Gain people's attention, respect, and cooperation.

Преподаватель: Maxim Kiselev

Количество аудиторных часов: 13 часов лекций, 26 часов семинарских занятий

Период чтения курса: январь-март 2024 г.

Количество мест для студентов Новой лиги: 5

Формат чтения курса: офлайн

Входные требования к студентам: нет

Entrepreneurial Marketing and Commercialization, (in English), 3 ECTS credits понедельник 09.00-12.00, среда 09.00-12.00
http://files.skoltech.ru/data/edu/syllabuses/2022/...

Students will learn to find customers, create brands and build a good reputation for their startup, commercialize their projects and inventions through different sales channels, and build and develop enduring relationships with their customers.

Course participants are also prepared to build criteria for evaluating commercialization alternatives, gathering data and analyzing market information, defining brand identity, strategy, and the necessary entrepreneurial skills needed to develop brand's value and manage a viable business.

Преподаватель: Alexander Chekanov

Количество аудиторных часов: 23 лекционных часов, 18 часов семинарских занятий

Период чтения курса: январь-март 2024 г.

Количество мест для студентов Новой лиги: 5

Формат чтения курса: офлайн

Входные требования к студентам: нет

Developing Products and Services through Design Thinking, (in English), 3 ECTS credits март-май 2024

http://files.skoltech.ru/data/edu/syllabuses/2022/MC030022.pdf?v=1d7sn5

The complexity and uncertainty of the world of business require a set of skills that combine analytical approaches with creative ones. The challenges are more often unstable, unpredictable, and complex. To be competitive in this environment, specialists should be able to combine analytical and creative approaches.

During the course, we will follow the Design Thinking approach to tackle an innovation challenge. The course is set-up like a workshop, where teams work on their challenge on a weekly basis receiving lectures that introduce practical methods that can soon be put into practice.

Design Thinking is a process that iteratively seeks to understand user needs, challenge well-established assumptions, and redefine problems. One of the goals of Design Thinking is to identify alternative strategies and solutions that might not be evident and provide a solution-based approach to solving end-customer needs. It is a combination of a way of problem framing and a collection of hands-on methods.

Преподаватель: Alexander Chekanov

Количество аудиторных часов: 23 лекционных часов, 18 часов семинарских занятий

Период чтения курса: январь-март 2024 г.

Количество мест для студентов Новой лиги: 5

Формат чтения курса: офлайн

Входные требования к студентам: нет